WBE Simone Bruni shares the idea behind the creation of the Demo Diva as part of the TEDxNapaValley 2015 “Redefining Success: changing direction mid-stream” event.
After losing her Louisiana home in the Katrina floods, Simone Bruni took on the daunting task of rebuilding. She quickly recognized that demolition was the first step to helping her neighbors start over in the devastated region and founded the Demo Diva Demolition Company. With a strong background in marketing, Simone positioned the Demo Diva for success in a male-dominated industry and reinvented the recipe for construction marketing, public relations, social media and customer service to create strong brand identity and raving “fans” instead of customers. Starting with one hot pink Volvo excavator and five hot pink dumpsters, the Demo Diva has grown into an inspirational business success story.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Find out more about Simone and her work at Demo Diva here – http://demodiva.com/