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Power Hour: Make Better Business Decisions with Analytics

Your customers are talking to you every day through their online behavior—are you listening? In this session, you’ll dive into the latest best practices and trends in how customers interact with businesses in the digital space.
In another installation in the Grow with Google Series with Marketing expert Netta Dobbins, she will show us how to Make Better Business Decisions with Analytics. From website clicks and social media interactions to email engagement and online reviews, you’ll learn how to identify and interpret the signals that matter most.
We’ll break down how to track and analyze this data in a way that’s approachable and actionable, even if you’re not a marketing analyst. You’ll discover how to spot patterns, uncover opportunities, and avoid common pitfalls that can lead to missed connections with your audience. Most importantly, you’ll learn how to translate these insights into smart, strategic decisions that improve customer experience, boost engagement, and drive growth.
Whether you’re a small business owner, marketing professional, or simply looking to better understand your audience, this Power Hour will give you the tools to turn information into action—and action into results.


