Power Hour: The New Media Playbook: PR in The Age of AI

The way customers discover businesses is changing. As AI-powered search tools reshape online visibility, earned media and strategic storytelling have become more valuable than ever for building credibility and standing out in a crowded marketplace.

Join Julie Lilliston of Julie Lilliston Communications for an insightful Power Hour focused on how media coverage can amplify your brand, strengthen your reputation, and help your business get discovered by the right audiences.

During this session, you’ll learn:

• Why earned media matters in today’s AI-driven search landscape
• The do’s and don’ts of using AI for media outreach and communications
• What makes a business truly newsworthy and how to uncover your best stories
• Practical strategies for pitching the media and earning coverage that builds trust and visibility

Whether you’re looking to increase brand awareness, attract new opportunities, or position yourself as an industry leader, this session will provide actionable tools to help you tell your story with confidence and make your business more discoverable.